Karl Bastian


Karl Bastian

Traverse City, Michigan

Creative Director / Owner


Karl Bastian is Owner of PB&J, a creative services firm in Traverse City, Michigan. The firm works with agencies and direct clients across the country, specializing in brand and creative development. Under Bastian’s guidance, PB&J has won over 25 ADDY awards in the past two years alone and been featured in international award publications, including Communication Arts and Archive.

Prior to forming PB&J in 2014, Bastian was Creative Director at Pace & Partners, a marketing firm in Lansing, Michigan. During his tenure, the agency won Best of Show at the 2014 ADDY Awards. Prior to Pace, Bastian held lead creative roles at BBDO, Detroit, Bozell, Austin and Greenlight Marketing, Traverse City. Bastian specializes in working with clients to define and craft their unique brand stories. These stories serve as the foundation for all subsequent marketing efforts, which Bastian and his team help to develop and implement.

Bastian has served as a judge for several creative competitions, including the ADDY Awards, Creativity International Awards and IMCA Awards. Bastian lives in Traverse City and is an avid runner and outdoor enthusiast.