Six years ago, after a long stint as an associate creative director at Target, Holly started a creative partnership with her intrepid partner, John Moes, and the sweet but slightly judgy mascot Willow. Together, they make up This Is Folly, a Minneapolis design firm specializing in branding and identities, packaging, branded environments and signage, and design for sustainability for local and national clients.
She also helped found a leading-edge program at the Minneapolis College of Art and Design (MCAD) in Design for Sustainability. Some ten years on, the program is now an accredited Master of Arts degree. The program is taught online and attracts students from around the country and around the world. Holly often teaches the thesis class and a course on applying sustainability principles and theories to creative practice, no matter the creative discipline. She is also an accredited sustainability associate of the International Society of Sustainability Practitioners (ISSP).
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